Using a Text Message campaign to promote your Restaurant is a step in the right direction. Text messaging is more popular than ever, in fact this form of communication is used more often than email or even phone calls. Simple and convenient, text messaging is a great base for implementing a successful marketing campaign. Many restaurants struggle to make a name for themselves, and let’s face it – creating buzz is what this industry is all about. Many people turn to their friends and coworkers to recommend a new place to eat. Word of mouth is a major form of advertising, especially for the best restaurants out there. Using text message has a similar effect, but this time – the restaurant can take control over the buzz.
This isn’t to say it’s ok to let other things slide, like quality. Text message campaign or not, the food has to be tasty and the service has to be top-notch. Getting people to come in to your restaurant is the easy part. Traditional forms of marketing come in handy here, a newspaper advertisement or a local magazine clipping are easy ways to let everyone know your restaurant is open for business. Introduce the text marketing campaign right off the bat – “Text BETTY to 96000 for dinner specials from Baja Betty’s, now open!” Now, when someone texts in, they can receive a mobile coupon or promotion right away, encouraging them to come and dine with you. How do you make sure you don’t go ignored? Here are a few tips:
1. Put a date or a time limit to “use by” on your text promotion. Giving people an expiration date provides a sense of immediacy without being pushy. This is a good idea anyway, because you’ll want to keep your text message marketing campaigns fresh and current. Write “redeem by October 15th” or “this weekend only!” or “Tuesdays are for Tacos”. This gets people rolling in, in a timely manner.
2. Always include your restaurant name in the text, preferably in the beginning of the message. You don’t want people to be confused and you want them to be familiar with who you are and what you offer.
3. Try including the phrase – “Show this text message”. Encourage diners to show the text to the server, hostess, or bartender in order to redeem a deal or receive a discount. This gives people a sense of exclusivity, which is always appealing.
Now that everyone knows about Baja Betty’s, the next challenge is to make sure people keep coming back. Repeat business is the heart and soul of a restaurant. Using a Text Message campaign is a great way to create that Restaurant buzz – connecting with customers and ensuring their loyalty in the long run.
This isn’t to say it’s ok to let other things slide, like quality. Text message campaign or not, the food has to be tasty and the service has to be top-notch. Getting people to come in to your restaurant is the easy part. Traditional forms of marketing come in handy here, a newspaper advertisement or a local magazine clipping are easy ways to let everyone know your restaurant is open for business. Introduce the text marketing campaign right off the bat – “Text BETTY to 96000 for dinner specials from Baja Betty’s, now open!” Now, when someone texts in, they can receive a mobile coupon or promotion right away, encouraging them to come and dine with you. How do you make sure you don’t go ignored? Here are a few tips:
1. Put a date or a time limit to “use by” on your text promotion. Giving people an expiration date provides a sense of immediacy without being pushy. This is a good idea anyway, because you’ll want to keep your text message marketing campaigns fresh and current. Write “redeem by October 15th” or “this weekend only!” or “Tuesdays are for Tacos”. This gets people rolling in, in a timely manner.
2. Always include your restaurant name in the text, preferably in the beginning of the message. You don’t want people to be confused and you want them to be familiar with who you are and what you offer.
3. Try including the phrase – “Show this text message”. Encourage diners to show the text to the server, hostess, or bartender in order to redeem a deal or receive a discount. This gives people a sense of exclusivity, which is always appealing.
Now that everyone knows about Baja Betty’s, the next challenge is to make sure people keep coming back. Repeat business is the heart and soul of a restaurant. Using a Text Message campaign is a great way to create that Restaurant buzz – connecting with customers and ensuring their loyalty in the long run.
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